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The Future of the Web is Semantic

December 8, 2010 at 08:54 am
5 Comments

Imagine if all the information on the web were presented in a way that might be understood by machines as well as people.  Humans can always figure out what to do with the information, but in the Semantic Web, even computers can manipulate information.  With so many online discussions, bookmarks, microblogs and annotations connecting us to others, the Web is slowly becoming a collection of data silos. They are unable make relationships between each other. The Semantic Web can describe people, content objects and the relationships that bind them together, which can provide rich data sources for Semantic Web-aware applications.

With so much globalization and all the social data mashups, it has become critical to think long term, beyond the horizon, or we’ll get lost in what to do with all this information.

One of the recent successful examples of the Semantic Web is the BBC’s World Cup 2010 Web site, which is a large site (over 700 index pages) that takes you to thousands of story pages and content. Managing all these index pages would not be possible if curated by an editor. This is an ideal framework that does not deal with content directly but publishes data about the content (or metadata). The Semantic web changes editorial workflow for creating, distributing and managing the content. All you need to do is to know how to tag specific content with precise metadata linked to uniquely-identified concepts (a concept usually being a person, place or thing) and the index pages are published automatically.

Semantic Web will enable content to be pushed to the users rather than users searching for content on the web. There would be immense personalization on the Web that will allow you to read content based on your profile.  Google’s Chief Executive, Eric Schmidt, was quoted saying: “The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job shall I take?’” The Semantic Web will make this possible.

Semantic technologies provide an abstraction layer above existing technologies, which will enable a lot of intelligent, relevant and contextually-aware interactions rather than contemporary portal-based content silos. To organizations, Semantic Web will be able to provide a single unified view of their data across all applications and information portals, eventually reducing data redundancies and bringing more meaningful and contextual data to the frontend.

We are not too far from a time when we can see collaborative editing performed together by both humans and machines. In the future, similar methods will allow finance and business transactions to happen automatically with little or no human involvement.





  • http://twitter.com/mwasim Mohammad Wasim

    i believe that the data is there but in silo (as u mentioned) and in multiple copies too. May be the algorithms already exist. Its all there as like ur belief the future is here. However what separates the present from the future are challenges of human and cultural conflict. The tactical challenges of Semantic are the ownership of data, cost of managing and maintaining the data, security and consistency and above all trust and union of law of lands.

  • http://twitter.com/Davidosantos David Dos Santos

    I’ve been hearing this for ages, when will it become reality?

  • Christophe Marcant

    Actually, the future has already started including in a domain we know well: Retail.

    Best Buy, Tesco, Amazon, and Overstock are on the forefront and have started using concepts such as RDFa and GoodRelations, a web ontology for eCommerce.

    In Nov 2009, Best Buy reported in a talk at the Search Engine Strategies conference in Chicago (http://bit.ly/6s52wM) that, by adding GoodRelations and RDFa to their products pages, they saw a substantial improvement in ranking on Google as well as a 30 % lift in traffic.

    Now is the time to do a lot of good for a pretty small cost. The Semantic Web does not necessarily requires the roll-out of new infrastructures (triple stores or inference engines) and can be implemented by modifying the product page markup in the CMS of your choice. It would consist purely of explaining the relationships between the different information elements existing on the product pages; content collection would not change (no impact on CMS or PIM), presentation would solely be modified.

  • http://twitter.com/YogeshMalik Yogesh Malik

    Thanks @Christophe for your comment. You are correct, it is already there. There are many web apps using semantic technology, to name a few- http://www.clearforest.com, http://www.hakia.com, http://www.freebase.com, http://www.evri.com.

    We are missing serious players in this research, still good to see that Google is funding some researcher. http://ht.ly/3qADY for http://smob.me

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