SXSW® Interactive is an incubator of cutting-edge technologies, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites,video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology.
Topics for 2012 will range from technical sessions about web and interface design, wireless innovation and business operations to more philosophical discussions about online marketing, social networks and our relationship to new technologies.
SapientNitro at SXSW
Official SXSW Party
Sunday, March 11 at 8:00PM – 10:00PM CDT
Bring your happy feet to Roial Austin, where SapientNitro will host a rockin’ party featuring DJ Spider, fun & geeky prizes—and of course free booze.
Feed Your Head
Saturday, March 10 & Sunday, March 11 at 12:00PM – 3:00PM
SapientNitro will sponsor your lunch from Short Bus Subs on Saturday and Sunday from noon till 3 (while supplies last, natch). Look for Idea Engineers bearing iPads to place your order.
Tweak Your Talk (A Cranky Talk Workshop)
Friday, March 9 at 2:00PM – 6:00PM CST
Holiday Inn Town Lake – Marigold
Who gives a crap that you spoke at South by Southwest? It only counts if you crush it. We created the Cranky Talk Workshops a couple of years ago in a dedicated effort to eradicate mediocre conference presentations and now we’re bringing our six-pack of kickass to Austin. If you want to test drive your SXSW panel or solo presentation in front of a critical, but highly supportive workshop audience, consider participating in this intense event. (You must sign up in advance at Cranky Talk).And if you’re speaking at another conference soon after SXSW, we can help with that, too. Just stop by during the workshop with your prepared presentation and get some Cranky one-on-one coaching. (No advance sign-up required.)What’s the deal is with all this Crankiness? Cranky means that we don’t waste our time or the time of others. It means that we have no patience for bullshit so feedback is direct and blunt. You have been warned.
Speakers:
Dan Willis, Associate Creative Director, Sapient Government Services
Adam Polansky, UX Dir – Information Architecture, Travelocity
It’s Alive: Interactive Machines That Captivate
Friday, March 9 at 5:00PM – 6:00PM CST
InterContinental Stephen F. Austin – Capital Ballroom B
Check out four teams that have combined machines, specialized interactive software and the web to create rich interactive experiences. The result: Raving audiences and media buzz. Breakthrough interactive machines including the LiveStrong Chalkbot, the Unilever Share Happy Smile Machine, Real Art’s Santa Claw and Welcome2College’s Mobile Automated Research Vehicle are featured. Panelists will share how they integrated facial recognition software, microcontrollers, Kinect hacks, and addictive experience with their machines. Want to know how they did it? What were the challenges? How did they measure results? Stop by for the whole story and find out how you can translate these tech developments into experimental marketing success for your company.
Speakers:
Arundi Venkayya, DaytonB2B Editor, Metro Editor, Dayton Daily News/Cox Media Group Ohio
FK Funderburke, Senior Manager Digital Merchandising Strategy, SapientNitro
Justin Bayer, Founder/CEO, Welcome to College
Nathan Martin, CEO, Deep Local
Patrice Hall, Social Marketing Director, Real Art
Y Rappers R Better Marketers than U
Saturday, March 10 at 11:00AM -12:00PM CST
InterContinental Stephen F. Austin – Assembly Room
To quote Jay-Z, “I’m not a businessman, I’m a business, Man.” No one connects more deeply with their audiences than rappers. They’re fearless marketers — stirring up trouble, grabbing the mic, commanding attention, and ultimately, selling a ton of product. This session will look at (and listen to) how rappers turn personal brands into marketing platforms, including how they project a consistent brand image, market to new audiences (rappers have been doing this well since RunDMC met Aerosmith), innovate in a digital world (T-Pain’s popular Autotune App, for example), cross promote with advertisers, leverage product placement (mmm, Cristal), and drive culture. Last year, Bing won the 2011 Grand Prix at Cannes International Festival of Creativity by launching Jay-Z’s new book. The question is, which brand was the bigger winner?
Speakers:
Bill Pauls, Creative Director, SapientNitro
John McHale, Creative Director, SapientNitro
Mentor Session program at the 2012 SXSW Interactive Festival
Saturday, March 10 at 3:30PM – 4:30PM CDT
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session – http://mentor.sxsw.com/events/184.
Speaker:
Kevin Nichols, Creative Director SapientNitro
How Digital Maps Navigate the Human Condition
Saturday, March 10 at 5:00PM – 6:00PM CST
Hyatt Regency Austin – Texas Ballroom 1-3
Digital is recasting the landscape of maps, a metamorphosis that’s not yet complete. It has rewritten the rules by which maps behave and what they can do. This makes it not just an inflection point in the map category but in the history of human experience. We’ll share the latest development in map technology and show how a collection of digital and non digital inputs – including past history, social media and even mood – when added to basic geographic wayfaring expands the boundaries of human possibility. It’s navigation that enriches the human condition like never before. You may never see a map the same way again.
Speaker:
Guy Gould-Davies, Director of Marketing & Digital Strategy, SapientNitro
<a href=”http://www.coveritlive.com/mobile.php/option=com_mobile/task=viewaltcast/altcast_code=c77eeb2646″ mce_href=”http://www.coveritlive.com/mobile.php/option=com_mobile/task=viewaltcast/altcast_code=c77eeb2646″ >How Digital Maps Navigate the Human Condition</a>
China: Will It Redefine Our Digital Landscape?
Tuesday, March 13 at 3:30PM – 4:30PM CDT
AT&T Conference Hotel – Salon D
Not only is China on course to having the #1 economy in the world, but it’s also establishing itself as the most influential country in the world. Its population makes up the single largest internet-using community in the world with almost 60 million new users each year. China, in many people’s eyes, is regarded as an industrial nation with vast production capabilities that imitates but does not innovate. This panel will explore how China’s digital landscape will change the lives of its population, and consequently, it’s effect on our society and the rest of the world. Topics will include China’s social networks, mobile platforms, music services, piracy, pop/meme culture, BBS society and changes in society due to digitalization.
Speaker:
Freddie Laker, VP, Digital Strategy, SapientNitro
Make Your Film Debut with SapientNitro, FiLMiC Pro and The Original iPhone Film FestivalFriday, March 9 through Tuesday, March 13 – The Streets of Austin
Think you’ve got what it takes to be the next Scorsese? We’ll help you make it happen—right on your iPhone!
First? You need the FilMiC Pro app, click here for a free download during SXSW.
Then? A theme. Use the app’s advanced controls to capture man-on-the-street videos, where the budding stars of your SXSW film answer questions like:
- What brought you to SXSW?
- What’s the coolest event or panel you have been to?
- What is the “must do” SXSW experience?
When you’re done shooting, follow the simple instructions below to upload. We’ll let you know when your masterpiece is online!
- Save the movie file to your iPhone’s Camera Roll.
- Back in the FilMiC Pro app, import the clip into the FilMiC Clip Library (don’t worry about changing any import settings—it will compress the file automatically).
- To upload, select your clip, then click on the button in the Clip Library that says “SXSW Uploads: Original iPhone Film Festival.”
OR, if you want to maintain full video quality, you can do this instead: Save the file directly to the FilMiC Clip Library instead of your Camera Roll. Upload the uncompressed file directly to OIFF by clicking the “SXSW Uploads: Original iPhone Film Festival” button located in the upper right of the Clip Library. Keep in mind that the uploading process will take awhile, so we recommend allowing the file to upload in the background while you charge your phone at night.
Have fun out there!
For more information, contact Emily Brewer.
