Social Media Week (SMW) is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries. Delivered primarily through a network of internationally hosted biannual conferences, Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society.
Join us for our conversations during Social Media Week in Washington D.C., New York, Miami, and San Francisco, and check back here for the LIVESTREAM coverage of select sessions:
The Future of Mobile Wallets
San Francisco – Monday, February 13th at 4:00 PM PST
eBay Townhall, San Jose, CA
Within three years, digital wallets will fundamentally change how consumers interact with their money, financial institutions and retailers. Our panelists will give insight into three critical dimensions for success with digital wallets: the user experience, evolving business models and technology challenges.
Moderator: Scott Wickstrom, GM, SapientNitro
Speakers:
- Patrick Gauthier, Head of Product Strategy and Business Operations for Retail Services, PayPal
- Dan Israel, Strategy Lead for Mobile and Multi-Channel, SapientNitro
- Leo Rocco, CEO and Founder, GoPago
- Scott Bales, Chief Mobile Officer, MovenBank
For more information, contact Lauren Nguyen Cohen.
The Classroom of The Future: How Social Media Can Better Our Education System
New York – Tuesday, February 14 at 9:00 AM – 11:30 AM EST
Social & Environmental Change Hub at Thomson Reuters
The American youth are social media’s biggest engagers, and in some ways, its forefathers. But have educational institutions done all they can to leverage the power of social media for their students? Whether they’re scared of this new frontier, budgets are tight, or just unsure how to proceed, something seems to be holding our schools back. So the question becomes, how can we help?
Enter the classroom of the future – a vision crafted by a series of panelists and experts in education, social media strategy, and platform development. Through a series of interactive examples and discussion around new ways to get students the resources they need, we’re going to ask these innovators to build us this futuristic classroom – and we’re going to ask you to help. By the end, we want everyone to have a vision of what a socially empowered, and more equal, educational system in American could look like. Then let’s go make it happen.
Speakers:
- Melissa Seideman, 8th Grade History Teacher, White Plains
- Sree Sreenivasan, Dean of Student Affairs, Columbia Graduate School of Journalism
- Carole Wacey, Executive Director, MOUSE
- Billie Edington, Social Media Strategist, SapientNitro
For more information, contact David LaBar.
Five Ways To Fail In Social Media
Washington, D.C. – Tuesday, February 14 at 5:00 PM – 7:00 PM EST
Sapient’s Arlington Office
In this session, we explore five key failures – with examples – made by new or experienced social media community managers and strategists. What are the biggest failures? What can you do to avoid these failures? We draw upon Sapient’s experience with global for-profit, non-profit and government clients.
Speaker: Hilding Anderson, Regional Lead, Research and Insight, SapientNitro
For more information, contact Christina Frederick.
Forces of Change: Social Media Past, Present and Future
Washington, D.C. – Wednesday, February 15 at 8:30 AM – 10:00 AM EST
Sapient’s Arlington Office
This panel will explore the driving forces that have been evolutionary markers for social media, transitioning it from the past to the present, and giving us a glimpse into the future. This session is for those wishing to understand where their organization is placed on the evolutionary timeline, what is next for social media, and why. In this interactive discussion led by Sapient, we will reminisce about famous flops, share success stories, and discuss the future of what social media can be for Government agencies and Non-governmental organizations.
Moderator: Steven Jones, Program Manager, Sapient Government Services
Panelists:
- Bob Burns, Social Media Analyst & Official Blogger for TSA
- Steve Ressler, Founder and President of GovLoop
- Jenna Sauber, Interactive Communications Manager for the Case Foundation
- Bill Annibell, Chief Technology Officer, Sapient Government Services
For more information, contact Christina Frederick.
Just Like The 60’s: How Social Media Has (Or Hasn’t) Changed Civic Movements
New York – Thursday, February 16 at 9:00 AM – 11:30 AM EST
Social & Environmental Change Hub at Thomson Reuters
There have been plenty of comparisons made between the Vietnam protests of the 60’s and the current Occupy Wall Street movement that is spreading across the globe. But today’s Occupiers have a few things many of their parents didn’t have: cell phones, social networks, the Internet – just to name a few.
We’re going to bring history to life. We’ll assemble some of the great voices of both Berkeley and Zuccotti Park and explore how technology has, or hasn’t, changed the speed, ease, or strength of social mobilization and protest over the course of 40 years. We’ll look at images, video, hear stories from the protestors, as well as members of the media, to understand how much the dynamic of civic movements has been affected by the technology boom. And we want good, healthy debate, so we’ll provide opportunities for our speakers to challenge and learn from each other, as well as from you.
Speakers:
- Vanessa Bahmani, Artist and Photographer, Indie GoGo
- Brett Solomon, Co-Founder and Executive Director, Access
- Carne Ross, Author, Independent Diplomat
- Josh Davis, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill
- Paki Wieland, Social Worker, Activist
- Freddie Laker, Vice President Global Marketing Strategy, SapientNitro
For more information, contact David LaBar.
Oops! Social Media Mistakes & Learnings
Miami – Thursday, February 16 at 11:00 AM – 12:30 PM EST
Adrienne Arsht Center
Always be in beta. This is a mantra of successful social media practitioners. When you are in a constant state of testing, there are bound to be a few gaffs. Let’s discuss those big mistakes in order to gain a better understanding of the space so that we don’t repeat the social media disasters of yesterday.
Speakers:
- Christopher Renz, Owner & Chief Geek, The brpr Group
- Melissa Goodis, Social Media Director, Crispin Porter + Bogusky
- Nathaniel Perez, Head of Social Experience, SapientNitro
- Nicholas Vollten, Burson-Marsteller
- Willie Morris, Director of Digital Strategy, The Pancake Movement
- James Brown, Retail Marketing Director, Perry Ellis
Inspiring Tourism Through Social Media
Miami – Friday, February 17 at 11:45 AM – 12:45 PM EST
Adrienne Arsht Center
As one of the hottest vacation destinations in the country, how is Miami attracting tourists through social media? This panel will discuss what is currently being done to increase tourism through social media while also serving as a brainstorming session because when Miami does well, we all do well! Michael Gongora, City Commissioner will be featured moderator.
Speakers:
- Jean Villamizar, Manager, Marketing and Philanthropy, The Betsy South Beach
- Michael Gongora, Miami Beach City Commissioner, City of Miami Beach
- Andre Kay, Co-Founder/CEO, SociallyBuzz
- Nathaniel Perez, Head of Social Experience, SapientNitro
