Ad:Tech – The Event for Digital Marketing
As the digitization of media continually redefines the business of marketing, it is ad:tech’s mission to provide brand advertisers, agencies, portals, online publishers and technology providers an unparalleled forum – one that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion. That’s why every ad:tech conference features a balanced blend of:
- Keynote speakers sharing frontline experiences and an executive level perspective
- Panel discussions focusing on best practices and economic opportunities
- Hands-on workshops delivering immediate, take-away value
THE AGENDA:
Tuesday November 8th
All conference attendees are invited to attend ad:tech inspire on Tuesday, November 8 from 2-5pm, for freeform explorations of creativity, inspiration, vision and how they pertain to digital advertising’s future as well as to everyday life. Be inspired: Share the excitement, experience the energy and be a part of ad:tech inspire.
Wednesday November 9th
9:00 AM – 10:00 AM Keynote Presentation: Today’s Marketing Reality—What’s Old is New, What’s Small is Big with David Fischer, Facebook
10:15AM – 11:15 AM TRACKS: SOCIAL | BRAND STRATEGY | INNOVATION | ROI | PERFORMANCE
Social Media Marketing
Marketing Master
Chris Brogan, President, Human Business Works
Presenters
Julie Fleischer, Director of Content Strategy and Integration, Kraft Foods CRM
Peter Storck, Senior VP Research & Analytics, House Party
Lucas Onofre, Digital Marketing Manager, Desigual
Roger Katz, CEO and Founder, Friend2Friend, Inc.
The Happy Brand/Agency Marriage
Session Leaders
Jason Heller, CEO, AGILITI
Presenters
Rich Gagnon, Chief Media Officer, Draftfcb New York
Josh Karpf, Senior Manager, Digital Media Communications, PepsiCo
Tom Cunniff, VP Director of Interactive Communications, Combe Incorporated
Baron Conway, Global Head of Business Development, Possible Worldwide
Shopper Marketing
Session Leader
Brian Quinn, Chief Revenue Officer, Triad Retail Media
Presenters
Mike Fogarty, Group Publisher, Babycenter LLC
Matt Egol, Partner in the Consumer, Media & Digital Practice, Booz & Company
I Love Data
Session Leader
Jason Leigh, CIG Practice Lead, Razorfish
Presenters
Andy Fisher, Executive VP Global Data & Analytics Director, Starcom MediaVest
Dimitri Maex, Managing Director, Global Consulting, Ogilvy & Mather
Matthiue McAuliffe, Offline Impact, Google
Affiliate Marketing: A Marketing Revolution
Marketing Master
Matt Quirie, Founder and CEO, ROI DNA
Presenters
Peter Hamilton, Partner, CMO, HasOffers
11:30 AM – 12:30 PM
Social Media Advertising
Marketing Master
Chris Brogan, President, Human Business Works
Presenters
Rustin Banks, CEO, BlogFrog
Sherzad Rahmatian, Social Media Marketing Manager, Intuit
Sarah Personette, Director, Global Agency Relations, Facebook
Building the Brand Dream Team
Session Leaders
Julie Roehm, Marketing Strategy and Communications Consultant
Ann Fandozzi, Board Member, Bright Automotive
Startup Spotlight Shopper Marketing: Next-Gen Advertising
Presenters
Susan Katherine Rits, Founder and CEO, Zazum
Mark Douglas, President and CEO, Steelhouse
Bryan Wargo, CEO and Co-Founder, Nearbuy
Nick Weir, Co-Founder and CEO, ChoozOn
Measuring Digital ROI
Session Leader
Shelley Sanders, Digital Analytics Strategist, Carmichael Lynch
Presenters
Jeff Campbell, VP and Senior Account Director, Resolution Media
Hooman Radfar, CEO and Co-Founder, Clearspring
Stewart Pratt, Director, Data and Analytics, SapientNitro
Eugene Becker, VP of Analytics, Xaxis
Affiliate Marketing: The Problem Solvers
Marketing Master
Matt Quirie, Founder and CEO, ROI DNA
Presenters
Surj Gish, Senior Director, Online Acquisition Channels, ROI DNA
Greg Bayer, VP of Product and Strategy, Adknowledge Affiliate
Kevin Joyce, Director, Affiliate Marketing, Performics
Rebecca Madigan, Executive Director, Performance Marketing Association
Ivka Adam, Manager, Mobile Internet Marketing, eBay Partner Network
Eric Greenwood, Affiliate Manager, Buzzillions
1:45 PM – 2:45 PM Exhibit Hall and Networking Break
2:45 PM – 3:45 PM
Marketing on Facebook, Twitter and Google+
Session Leader
Chris Brogan, President, Human Business Works
Presenters
Kylie Bartlett, CEO and Founder, The Web Celeb
Jeff Brooks, CEO, Euro RSCG New York
Colin Westcott-Pitt, VP Marketing for Dos Equis, Amstel Light, Newcastle Brown Ale
Heineken USA
The New Power Brokers
Session Leader
Doug Weaver, Founder and CEO, Upstream Group
Presenters
Molly Wood, Executive Editor, CNET.com
Joy Marcus, Venture Partner, DFJ Gotham Ventures
Michael Hayes, President, Initiative Digital Worldwide
Startup Spotlight Mobile
Presenters
Michael Schneider, CEO, Mobile Roadie
Brett Martin, Co-Founder and CEO, Sonar
David Yu, Senior VP, Product Development, Manilla
Mihir Shah, President and CEO, Tapjoy
User Experience Matters: Making Sure Digital Experiences Don’t Suck
Session Leader
Anthony Franco, President and Co-Founder, EffectiveUI
Presenter
Laura Porto Stockwell, VP Experience Strategy, POP
Email Marketing
Marketing Master
Bill McCloskey, Founder, Only Influencers
Presenters
Allen Nance, President and Founder, WhatCounts
Luke Glasner, Principal, Red Pill Email
Kath Pay, Principal Strategic Email & Digital Marketing Consultant, DM Inbox
Ian Medlock, Email Marketing Manager, Virgin America
4:15 PM – 5:15 PM
Social and Promotions
Session Leader
Victoria Ransom, CEO and Co-Founder, Wildfire Interactive
Presenters
Luigi Raffo, Director of E-commerce and Digital Media Technologies, SmashBox Cosmetics
David Heidenreich, VP Digital, Smith Brothers Agency
P.O.E.M. – Paid/Earned/Owned Media
Session Leader
Bob Arnold, Associate Director of Global Digital Strategy, Kellogg Company
Presenters
Ritu Trivedi, Managing Partner, Media Director, Mindshare
Radha Subramanyam, Senior VP Media Analytics, The Nielsen Company
Heidi Browning, Senior VP, Sales Marketing, Pandora
Social Gaming
Session Leader
Tim Chang, Partner, Norwest Venture Partners
Presenters
Jay Samit, CEO, SocialVibe
Chad Stoller, Managing Partner, IPG Media Lab
Jessica Rovello, President and Co-Founder, Arkadium
Kris Soumas, Head of Games, AETN Digital Media, a division of A&E Television Networks
Presentations that Rock
Email Marketing
Marketing Master
Bill McCloskey, Founder, Only Influencers
Presenters
Justine Jordan, Marketing Director, Litmus
Dela Quist, CEO, Alchemy Worx
Dave Hendricks, COO, LiveIntent
Shannon King, VP, General Manager, Real Simple Digital, Time Inc. Lifestyle Group
Josh Ferris, Interactive Marketing Manager, CitiHabitants
Thursday November 10th
9:00 AM – 10:00 AM KEYNOTE
10:15 AM – 11:15 AM
MOBILE | VIDEO | INNOVATION | SOCIAL-LOCO | PERFORMANCE | SPONSORED SESSIONS
Mobile Marketing: Getting to Great
Marketing Master
Tom Daly, Director, Mobile & Search, Global Connections, The Coca-Cola Company
Presenters
Russell Wallach, President, Live Nation Network, LiveNation Entertainment
Neal Burns, Professor, Director-Center for Brand Research, University of Texas at Austin
Jia Zheng, Strategist, AKQA
Online Video: Content Discovery
Marketing Master
Paul Kontonis, VP/Group Director, Brand Content, Third Act: Digitas
Presenters
Jo Holz, Senior VP for Client Research Initiatives, The Nielsen Company
Yolanda Lam, Senior VP, Group Digital Director, MediaVest
Startup Spotlight Gaming: Next-Gen Advertising
Presenters
Tracy Brown, CEO and Founder, Evil Genius Designs, Inc.
Vivian Rosenthal, Founder and CEO, Goldrun
Brandon Evans, Founder and CEO, Crowdtap
Kris Duggan, CEO and Co-Founder, Badgeville
The Loco Revolution with Facebook and Foursquare
Session Leader
Marc Prioleau, Principal, Prioleau Advisors
Presenters
Emily White, Senior Director, Local, Facebook
Jake Furst, Business Development – Merchant Platform, Foursquare
Search Marketing: Integrating Search with the Rest of Your Marketing
Marketing Master
Lee Odden, CEO, TopRank
Presenters
Lauren Vaccarello, Director of Search, Display and Social Advertising, Salesforce.com
Sara Devine, Manager Digital Media Integration, VW Marketing, Volkswagen of America, Inc.
11:30AM – 12:30 PM
Mobile Marketing: From Impressions to Expressions
Marketing Master
Tom Daly, Director, Mobile & Search, Global Connections, The Coca-Cola Company
Online Video: Why to Buy
Marketing Master
Paul Kontonis, VP/Group Director, Brand Content, Third Act: Digitas
Presenters
David Hallerman, Principal Analyst, Online Advertising, eMarketer
Chet Fenster, Head of MEC Entertainment, North America, MEC Global
Startup Spotlight Social Media: Next-Gen Advertising
Presenters
Mike Knowlton, Founder, Murmur
Amit Avner, CEO and Co-Founder, Taykey
Noah Brier, CEO and Co-Founder, Percolate
Jack Flannigan, VP of Sales, Bluefin Labs
Hyperlocal is Hot
Session Leader
Phil Hendrix, Ph.D., Director, immr
Presenters
Frank Moyer, CEO, GeoIQ
Shiv Singh, Head of Digital, PepsiCo Beverages
Albert Wenger, Partner, Union Square Ventures
Search Marketing: Cases and Best Practices for Maximizing SEO
Marketing Master
Lee Odden, CEO, TopRank
Presenters
Jonathon Colman, Internet Marketing Program Manager, REI
Michael DeHave, Senior Product Manager, SEO, Bazaarvoice
Corey Carrillo, Global Media Worldwide Search & Online Programs, Intel Corporation
2:00 PM – 3:00 PM Exhibit Hall and Networking Break
3:00 PM – 4:00 PM TRACKS
Tablet Marketing: How We Really Use Them
Marketing Master
Mike Yonker, VP/GM Mobile, Rockfish
Presenters
Christine Cook, Senior VP, Sales and Advertising Operations, The Daily
Scott Jensen, VP of Digital Product, Applications, The Weather Channel
Matt Martin, Senior Manager, Mobile Strategy, Sam’s Club
Innovation Creative Review
Session Leader
Steve Hall, Editor and Publisher, AdRants
Media Strategy
Marketing Master
Jeremy Cornfeldt, Senior VP, Aegis Trading Desk, Aegis Media
Presenters
Roy de Souza, CEO, ZEDO Ad Solutions
Jeff Green, CEO, The Trade Desk
4:00 PM – 4:30 PM Networking Break
4:30 PM – 5:30 PM
Tablet Marketing: Innovations Beyond the Screen
Marketing Master
Mike Yonker, VP/GM Mobile, Rockfish
Presenters
Brandon Berger, Chief Digital Officer, Ogilvy & Mather Worldwide
Brad Locke, Marketing Director, The Nutro Company
HTML5 Changes Everything
Session Leader
Adam J. Broitman, Partner and Ringleader, Circ.us
Media Strategy
Marketing Master
Jeremy Cornfeldt, Senior VP, Aegis Trading Desk, Aegis Media
Presenters
Matt Greitzer, Co-Founder and COO, Accordant Media
Jason Shulman, VP, Sales, Adap.TV
Robyn Simburger, Director, Media, Home Depot
Gareth Gaston, Senior VP, Global eCommerce, Wyndham Hotel Group
For more information, contact Stewart Pratt
at spratt@sapient.com
