AAF Miami connects and promotes the advertising industry by educating members on new trends, technology and government issues through a variety of monthly programs and events. On Wednesday, September 14th, SapientNitro’s Rob Gonda will discuss the future of advertising: decomposing the advertising technophilia.
The Future of Advertising: Decomposing the Advertising Technophilia
Over the last five years the industry has seen the most dramatic set of changes. The social media revolution has fundamentally changed the fabric of society, mobile has redefined the notion of context, and technology is constantly changing the customer experience expectations.
Technological advancements that are now on the horizon will enable the development of new marketing communications platforms through which to engage with people. New possibilities will emerge through the coming together of such technologies as smart TVs, markerless augmented reality, enhanced voice-recognition, transparent OLED screens, haptic feedback, gesture input, and NFC.
Advertising has evolved, the role of ad agencies is no longer to push brand messages, but it is now to create and engineer highly relevant customer experiences across all channels. Delivering business results by understanding the customer experience through the entire acquisition lifecycle, fueled by data and enabled by technology; the new mandate is to provide value, influencing customer behavior across the spectrum of content, communication, and commerce channels, by providing hyper-personalized contextually relevant experiences resulting in deeper, more meaningful relationships between customers and brands.
Speaker: Rob Gonda, SapientNitro
Location:
Cinco Cantina & Tequila Bar
4251 Salzedo Street
Coral Gables, FL
For more information, contact Rob Gonda
at rgonda@sapient.com
