We’ll be LIVE blogging and streaming from SapientNitro’s second annual Idea Engineer Exchange (iEX)! Check us out Thursday, September 20th as we explore the idea of Connectology – the impact that can happen when seemingly disparate things come together, when brand ambition meets human enablement.
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| Here Comes Everybody: Organizational Transformation for a Consumer Revolution
9:30 AM ET / 8:30 AM CT / 6:30 AM PT
The collective embrace of social media is changing the way businesses communicate and collaborate with the people formerly known as the audience, people now engaged in a conversation you can’t control but must understand. And the biggest obstacle for businesses that want to take advantage of social media isn’t conceptual difficulty or strategic complexity; the biggest obstacle is that these tools require re-thinking current business processes.
Speaker: Clay Shirky, Author, Consultant, Professor
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| The Shift from Storytelling to Storyscaping in the Experience Economy
11:45 AM ET / 10:45 AM CT / 8:45 AM PT
In this presentation, SapientNitro’s Gaston Legorburu will introduce the power of Storyscaping – the art of blending the inherent human love of story with the unlimited power and global reach of technology to create a complex, multi-dimensional, perpetual brand experience.
Speaker: Gaston Legorburu, Worldwide Chief Creative Officer, SapientNitro
LIVE STREAM |
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Interested in hearing more about iEX? Check out the talks from our first annual Idea Engineer Exchange.
