Nathaniel Perez

Digital thinker, marketing addict, technology obsessed, musically skilled. Helping brands live and breathe social marketing, emerging and digital experiences.

Nathaniel is head of social marketing at Sapient Interactive. Part of a world class group of digital strategists, he works on groundbreaking social marketing approaches, platforms and offerings. Sapient’s approach to social marketing -- called Community Intelligence -- is all about creating marketing experiences that are focused on influence, harnessing its power across channels to trigger measurable digital engagement, action and communication.

He’s a digital veteran with over 14 years of agency experience working for leaders such as Razorfish and IBM Global Services. With a deep technology background, he has created strategies, partnerships, productized technology platforms to fuel marketing innovation across disciplines, including media, word-of-mouth, analytics, consumer insights, social applications & platforms, mobile, digital out-of-home and rich experiences. As an experienced marketer, he has helped over 100 Global 1000 clients execute successful and innovative digital marketing strategies.

Nathaniel has tackled marketing and technology in numerous industries, while working for clients such as H&R Block, Coca-Cola, ADT, Kraft, Air Canada, Citi, JCPenney, AT&T, Terra, Condé Nast, Mercedes AMG, Carnival Cruises, Burger King and many more. His speech entitled “I Don’t Want to be Friends with my Butter: Brand Relationships for the Social Era” received praise at the December ARF conference and was featured on Fast Company. Follow him on Twitter @perezable.