New York, NY

Search Director

Kevin is the global Search Director at SapientNitro, responsible for leading both paid and organic search marketing strategy for a variety of clients across many different industries and verticals. Kevin has more than 11 years of experience in search marketing across SEO and SEM, analytics and optimization and over 15 years experience working with a variety of online startups and interactive agencies. He started out building websites in Notepad and Photoshop in 1995 and has spent time in IA, database programming, ecommerce frameworks, eventually settling into web marketing. He has a highly technical site architecture and coding background as well as a slight creative streak which he uses to develop interactive strategies and direct marketing programs for SapientNitro clients. Kevin helps clients understand the intricacies of search in terms of paid search tactics, content strategy, technical infrastructure, how the overall environment is changing, and how to get ahead of it.

Specializing in CPG and Financial Services, he has played a lead role in many client engagements across both SEO and SEM Citibank, Citi Cards, Travelers, Key Bank, TracFone, Public Storage, Student Loan Corporation, Celebrity Cruises, Chase, Hugo Boss, CA Technologies and First Data.