SPEAKING
contributor: Guy Gould-Davies
Los Angeles, CA

Guy Gould-Davies

Director of Marketing and Digital Strategy
Guy is responsible for delivering best-in-class marketing and digital strategies that drive success for his clients. He’s also a leading influence in evolving how SapientNitro integrates its marketing practice with its multi-channel and technology offerings.

He recently created the overarching digital strategy for the most successful video gaming franchise in history – Call of Duty. His work for a major automotive brand redefines customer-dealer interaction and engagement through an innovative technology platform.

Guy spent 15 years working for advertising and interactive agencies creating strategies and programs in a broad array of industries that moved consumers to move clients’ businesses. For Travelers Insurance, Guy defined a new brand platform as a strategic foundation for product development, positioning, customer value delivery and service experience design.

He graduated with honors in marketing (BA) from Strathclyde University in Glasgow Scotland despite his English roots. He is a frequent visitor to colleges, speaking on matters of consumer behavior, culture, brand building and strategic planning, to a variety of undergraduate and graduate classes.
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